We Will Share Our Extensive Experience In Product Placement: Oryx Gaming’s Representatives
Oryx Gaming is a leading B2B solution provider for the gaming industry, which supplies its customers with over 8000 games. Company’s representatives will take part in Zurich iGaming Affiliate Conference, Switzerland’s first event that will create a space for sharing experience between online and offline casinos.
Shortly before the event to be held on June 21, Matevz Mazij (CEO at Oryx Gaming) and Jovana Popović (Director of Business Unit iGaming Platform and Services) gave a comprehensive interview to Zurich iGaming Affiliate Conference. They talked about company operations, key gaming market trends, the best games of chance, as well as mentioned the most beneficial jurisdictions for gambling business.
Interviewer: Zurich iGaming Affiliate Conference (ZIAC)
Respondents: Matevz Mazij (M. M.) and Jovana Popović (J. P.)
ZIAC: Your list of clients includes companies from various countries. What states can today be considered as the most friendly towards gambling business? Why is that so?
М. М., J. P.: We believe Malta, Gibraltar, Spain, Sweden, Denmark, the UK, Colombia, and Romania are the most well-regulated and most gambling business friendly jurisdictions today, mostly because of smart implementation of well-defined rules and regulations, transparency and long history of both land-based and online gaming.
ZIAC: Which trends of the gaming market are the most progressive today?
М. М., J. P.: We will see further consolidation and further regulation of LatAm and US markets. In Europe, we are seeing intense competition in the content space, pressure on pricing, tighter regulations and great focus on implementation of AML prevention and responsible gaming measures. New demands are eating away operator profits. Therefore, successful use of data, player loyalty and integration of advanced player retention mechanisms are becoming critical for the operators.
ZIAC: Oryx Gaming offers more than 8000 games to its customers. What kind of games and stories are the most popular?
М. М., J. P.: We see a very strong player preference for classic German/Austrian/Swiss land-based type slots. In the DACH markets, games with the adventure stories, Books and Egypt are still most popular. Games featuring Fruit thematic are equally in-demand.
ZIAC: Please tell us about your own gaming solutions that you provide to your clients.
М. М., J. P.: Leveraging its advanced technology, ORYX offers turnkey solutions, including an Omni-channel retail, online and mobile iGaming platform, content Aggregator, managed Sportsbook, Lotteries, Marketing and Operational services. ORYX’s content aggregator combines casino, slots, live dealer, lottery, virtual sports and instant win game content from top tier gaming content providers, along with proprietary content.
Oryx is licensed, certified and approved in major regulated jurisdictions. It allows operators to access over 8,000 world-class games through a single account and single contract. The company offers exclusive content by such partners as Gamomat, Kalamba Games, Golden Hero, Givme Games and more than 80 third-party vendors, such as Quickfire, Greentube, NetEnt, Play’n GO, NYX, EGT, Evolution, Realistic, Kiron, Amatic and iSoftBet.
ZIAC: What were the most successful projects implemented by your company?
ZIAC: Which marketing tools do you use for casino promotion?
М. М., J. P.: One of the Oryx services offers Operational marketing services for all verticals. Tools we are using can be broken down into the following sections:
BI + Campaign management. We apply a custom solution called Onespace (channels: email, SMS) and Mautic;
Data + Analytics – Google Analytics, Hotjar, Google BigQuery, Bitly, Python, R;
Oryx Affiliate system;
SEO – SEMrush, Google Search Console, SimilarWeb;
Design – Photoshop and Sketch;
Advertising / acquisition – Google Ads, Facebook ads, different display networks, etc. These tools are the most common on regulated markets.
ZIAC: ORYX Gaming will become a participant of Zurich iGaming Affiliate Conference. What are you going to present and share with the public?
М. М., J. P.: We are going to participate in the panel discussion: How to create and maintain an attractive online offer. We will share our extensive experience in Product placement, Conversion and Retention marketing. We will also tell guests about successful implementation of Oryx iGaming platform in combination with Oryx Marketing and Operational services in different regulated markets.
At Zurich iGaming Affiliate Conference on June 21, everyone will be able to communicate with the representatives of ORYX Gaming and ask them questions.